How to manage social media marketing in Jira with Swanly roadmap - a case study

Why use social media and communities?

There’s a clear shift in the world of communications; people nowadays mostly interact via online communities; long gone are the days of social media being just a ‘social’ tool!

Nowadays, social media platforms and online communities are a space for learning, entertainment, and communication.

Increase in podcasts and video series

Take as an example the increase of people listening to podcasts or browsing YouTube videos after quarantine; their numbers have increased, and that’s still on the rise.

From social media to discovery media

Social media is no longer “social media”, it has become “discovery media” which means the content delivered to the user fits a personalized algorithm.

People check their phones and browse the internet more times a day than we can count, most of us use our phones to look for answers in Google, on YouTube, or in online groups, because we know we can post any queries on any subject we want and someone will reply to us within a few minutes.

Online communities want your product

Internet communities allow us to connect with experts in any field, which makes our virtual experiences feel more human, meaningful, and trustworthy.

Did you know there are around 1 billion people in Facebook groups, 52 million daily active Reddit users, and more than One hundred thirty thousand active communities.

This means there’s a group of people gathered online, somewhere, looking for what you have to offer; missing out on that is a huge loss for your profit!

Online communities are everywhere, and if you’re not using them, you’re missing out on potential brand awareness and acquisition channels for your product.

How to drive awareness to your product

Organic brand awareness in online communities doesn’t have to be expensive; but, it certainly requires a fair amount of time to do research, create content and interact with community users.

The power of brand awareness is that it creates demand generation by making potential customers remember your product when they’re ready to make the purchase.

The framework we use at Jexo

If you’re not making use of online communities, here’s the exact framework we use at Jexo, which can be replicated by anyone who wants to experiment with online communities:

1. Define your niche – find which internet community or social platform they use and what are their goals and pain points.
   
2. Choose 5-10 core topics for content – content creation can be hard but narrowing the things you create content around to 5-10 main topics helps keep your content on brand.
   
3. Distribute and repurpose your content – remember the days when creating a blog post and hitting publish was enough to gain momentum? Well, nowadays, that blog post can become a podcast episode, a video, a LinkedIn publication, and much more.
   
4. Reach out to people running micro-communities – B2B influencers or leaders of opinion should be part of your marketing strategies as they create the effect of word of mouth and people are most likely to trust them.
   
5. Be active; consistency is key– there’s no hack to crack the internet communities other than by being constantly active on them.
   

Now, let's talk about the tool: Swanly

Swanly is a roadmap and reports plugin for Jira Cloud that can help you manage and track all of your marketing efforts, from campaigns to tasks, projects, and teams.

We promise; our Swanly plugin will definitely ease your management troubles so that you can focus on what really matters: building a strong product and brand.

Get centralized visibility over marketing efforts

With Swanly’s roadmap view, you get visibility over all of your digital marketing efforts, in one place. Which means less time spent on reporting and more time spent on improving results.

Track progress with multiple features

Swanly allows you to zoom in and out to get a monthly, weekly, or daily view. Tracking Progress with Swanly is so simple as it has multiple features to help improve the way you plan.

Use color coding for your campaigns

Switch from Issue View to Release View and use releases to represent campaigns in the roadmap; what’s really cool about Swanly is that everything is color coded, so there’s no confusion for you or your team.

You can use blue for social media, pink for SEO, or whatever works for you!

Break campaigns into stages

Each campaign can be broken into stages so it's easier to keep track of progress while making sure everything goes smoothly!

When you click on each campaign, you get a real-time update on the status. And you can even filter by stages, so if one stage fails you’ll get quick access and a full view of it.

Choose a predefined template or customize

You can choose from a number of predefined templates or create your own, with custom stages you define. For example, we use copywriting, design, live stage, and distribution.

Creating a template that meets your needs in Swanly is a super quick process; all you have to do is go to “Configuration” and type the name of your stages.

You can even set a default duration for each stage, that Swanly will then use to pre-population stages when you schedule your release. Stages can be updated in seconds just by clicking on them.

As you can see, everything with Swanly is super easy and fast.

We’ve also introduced a new way to organize your projects on the timeline.

Group your campaign data

Running multiple campaigns and projects can be overwhelming, but with Swanly, you can clear the view by choosing exactly what you need to see.

Swanly allows you to change the way you group things, you can group by campaign type instead of projects so that the swimlanes can represent campaigns like “SEO”, “Influencer marketing”, and so on. And the colors of the campaigns would then reflect the projects.

You can also group campaigns by type, projects, status, or even assignees.

The swimlanes can represent whatever you need to get a clearer view.

Use a legend for your colors

Color coding can get messy if your team doesn’t know what each color represents; so, what you can do is simply click on the legend icon, and a color guide will pop up for everyone on your team to be on the same page!

So.. what is the best part about Swanly then?

Save time, time, time!

Swanly does it all automatically for you, which means no more wasting time with manual and repetitive tasks.

Good reporting can not be overstated

Reporting can be a headache if your data is scattered around different tools, but with Swanly, we made it super simple. You can get all the important data, in one place and updated with real-time insights and analytics just by clicking on your campaign.

You'll also get access to the actual status for each of the tickets, how many of them are done, and how many are still in progress.

Swanly reports deliver high-level information about the status categories of your campaign scope, that you can then share with all of your team right before a meeting, and with a single click.

By clicking on the expanded report you can see how much time your team is spending on a campaign or task, how the progress is, what the stages are, and so on.

Why are good reports important? Because the right ones allow you to make the right decisions!

And that’s one of the many amazing features Swanly has to offer: pretty, straightforward reports that everyone can access and understand.

Track work from multiple teams in one place

Now, we know that one campaign can involve more than one team, from developing to design, marketing and sales. With Swanly, you can track all the Jira work from multiple teams in one place simply by linking the tasks that need to be completed in the Scope section, which will then allow you easy access to key information like task summary, priority, status, assignees and so on.

Use the assignee roadmap to save time

Speaking of assignees, we've recently released the "Assignee roadmap”, which allows you to assign people to any task without ever having to leave Swanly so, no more juggling between two apps.

True, it only saves a few seconds, but if your job requires you to handle a lot of tasks at once, then those few seconds turn into precious minutes and even hours of planning!

Filter through your list for a quick view

If you’d rather get your information in a list format that you can easily filter through, simply switch from the roadmap view to the list view. It’s great if you just want a quick view of the campaigns your team is working on.

The Swanly filter function is super helpful for social media, as it allows you to quickly scan the content your team is creating. If you set each social media channel as a template, then you’ll be able to filter through each social media channel you currently use, like Linkedin, Reddit, and so on.

Once you get this list, you can access the report that goes with it and share it with your team!

Drag and drop is the way to easy planning

To make planning even quicker, we added a drag and drop function to Swanly so you can drag any task you want to schedule in the roadmap and assign it to someone in your team!

Planning your projects and campaigns doesn’t get easier than this!

These are some of the features Swanly brings to the table, to help with your social media marketing planning and tracking; and of course, all from a single place. For more on what Swanly can do for you and your team, here’s a good article!

To try Swanly for free, visit the Atlassian Marketplace!